When the Stanford Center for Youth Mental Health and Wellbeing reached out to potentially collaborate on a project about young people’s social media use, we were intrigued. The team at Stanford is well-known for the innovative model of care they have developed for adolescent mental health, and the leadership is aware of how closely social media use is tied to the emotional lives of the population they serve.
At Hopelab, we care deeply about engaging directly with young people to learn about their experiences and to co-design solutions that meet them where they are.
Together, we collaborated to design an exploratory qualitative research project that focused on:
- Understanding interactions and content that lead to both negative and positive experiences on social media platforms;
- Capturing perspectives and specific examples of troubling social media content, identifying any themes or patterns that could inform future recommendations for social media best practices. As we worked on scoping the project, we also began to conceptualize this as an opportunity to explore new methodological approaches to talking to young people. We wondered: What if we talk to young people about social media, on social media? Could we use social media platforms to actually recruit participants and collect data?
A research and engagement workshop with Elevate and Hopelab to better articulate the MoMba maternal mental health app’s value proposition.
Over the course of two months, the teams discussed the overall strategy for developing and implementing the tool, landed on a process for choosing the right design and innovation firm for the project, and reviewed and clarified the product’s impact pathway.