Bolstering the Emotional Health and Well-being of Adolescents
With Hopelab’s partnership with The Jed Foundation (JED), we turned our attention to the emotional health and well-being of adolescents. JED had been addressing the problem of teen suicide with on-campus programs and online campaigns since 2000, but were now looking for help in identifying ways of creating campaigns with even deeper impact. We wondered whether learnings from behavioral psychology could be as helpful in uncovering these dynamics as they had been in understanding young people’s cancer treatment compliance. Working closely with JED, we worked through a process of discovery and design to author guidelines that would help create campaigns to save more lives.