Exploring Ways to Increase the Impact of a Pro-social Engagement Program
UNICEF Kid Power is a website-enabled program active in schools across the country to empower 3rd to 5th graders to get active and save lives. The program connects kids’ everyday activity – like moving, dancing, playing and learning – to real-world impact around the world and in local communities across the United States. By participating in Kid Power, kids unlock therapeutic food packets which UNICEF delivers to severely malnourished children worldwide. Kids also earn Kid Power Coins, a virtual currency-for-good, which they get to give to the local causes they most care about, be it delivering meals or planting trees.