Teen looking at mobile phone.

Taking Co-Creation Further: The YAAC

Insight
GenZ

At Hopelab, we’ve always been deeply committed to keeping the voice of teens and young adults at the center of our work. We call this “co-creation:” our belief that we will only succeed if we include teens and young adults in the innovation process. Having personally interviewed and worked with 100+ teens and young adults during my years doing user research at Hopelab, I’ve experienced the power of co-creating with youth. Time and time again, their input challenged our assumptions and changed our products for the better.

We’ve decided that we can take co-creation even further. Why stop at incorporating teens and young adults in the product development process? What if we included their voices in strategic decisions as well? What could emerge if we fostered deeper relationships with a committed group of young people? Questions like these sparked the creation of the Young Adult Advisory Council, a diverse group of 10 young adults who gather to help guide our work. Through open discussion and collaborative activities, these young people will provide insight on the challenges most relevant to them and their peers right now. I’m excited to learn from and prototype the council experience with these 10 brilliant and passionate young people. Learn more about the 2019-2020 council members here.


Related Content

View all Insights
amy and jaspal headshots
The Future of Healthcare

We welcome two new additions to the Hopelab team: Jaspal S. Sandhu, Ph.D., as Executive Vice President (EVP), and Amy Green, Ph.D., as Head of Research.

Read More
LGBTQ+

A panel of experts weigh in on recent legislation harming transgender and LGBTQ+ youth and share guidance for how we might offer support.

Read More
purple background with four images and text saying "A shared set of experiences: Black youth, anti-black racism, and adolescent development"
Health Equity

In conversation with Hopelab, Jenn and Joanna talk about the mission of the NSCA, and dive into why anti-Black racism specifically needs to be highlighted in the understanding of adolescent development, the opportunities afforded by social tech, and how we translate knowledge to action.

Read More
Julie Tinker sits on a couch looking at the camera with her arm propped on up
Health Equity

As we strengthen our systems of equity and accountability within our teams and across our partnerships and products, we can’t think of anyone better to join us at the forefront than Julie to help foster a culture of learning, growth, opportunity, and joy.

Read More