George co-founded Greater Good Studio to use design to heal, to be just, to be restorative. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good he guides clients and teams through complex projects that honor reality, creates ownership and builds power. He speaks frequently across the US and internationally. George holds the position of Full Professor (Adj) at The School of the Art Institute of Chicago, and visiting lecturer at Northwestern University.